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Fundamentals For Your Business
Ready to grow and CRUSH your competition? Here’s a few fundamentals to begin with.
Innovation doesn’t always make you a winner in business. Yet only a few of these get funded, and even fewer become dominant players in their chosen space. The rest fail quickly, or struggle for years to get real traction. But don’t get me wrong. Innovation is necessary to get you into the game, but even a disruptive technology won’t assure you business success. These days, it’s all about harnessing your innovation to get an advantage in a business.
Or as Steven S. Hoffman asserts in his new book, you have to “Make Elephants Fly,” and that requires getting outside of conventional thinking. Hoffman should know, as an icon in the Silicon Valley, having educated and trained hundreds of startup founders as the CEO of Founders Space designated by Inc.com as one of the top ten incubators and accelerators in the world.
I like his list of Seven Unfair Advantages, at least one of which is required to make you a dominant player in your space, which he calls radical innovation: